5 Important mHealth Development Considerations Every CEO Should Known

mHealth – a subcategory of telecommunications defined by the use of mobile phones to facilitate healthcare-related services – is very likely the future of healthcare. Spurred by the global pandemic, mHealth has witnessed astonishing growth over recent years, so much so that upwards of 65% of patients agree that mobile healthcare will be a great asset toward care delivery. As a dedicated mHealth app developer with a presence in New York hyper-focused on delivering top-tier mHealth applications, these evolutions in mHealth space couldn’t be more important to our organization.

As evolving market conditions continue to drive mHealth adoption, mobile app development has taken the mobile market by storm. Here, emerging mHealth apps offer key services such as facilitating patient-doctor communication, reminding patients to take medication, monitoring health metrics remotely or even enabling patient access to critical healthcare information. This results in a decrease in physical visits to the doctor’s office and opens a world where patients can access care anywhere around the world. 

As a dedicated provider of mHealth iPhone app developer for healthcare organizations with a presence in Los Angeles, New York and London, we want to use this opportunity to share 5 important development considerations every CEO should take into consideration when bringing a new app to the market. 

1.Addressing User Needs:

One of the most foundational aspects of bringing an mHealth application to the market is addressing user needs. With so much evolving in what patients are comfortable regarding remote healthcare services, it’s critical to invest in adequate market research to ensure your concept is something the market is ready for. The best way to do this? Bringing an MVP (minimum viable product) to your market in an alpha or beta test to assess market response. Here, it’s critical that this MVP is developed in an agile and swift iterative manner so as to test the validity of a solution early. Gain information quickly and iterate appropriately.

2. Longevity: 

Technology is moving fast, but mHealth apps that meet a critical need have been shown to stand the test of time. Take, for example, MyFitnessPal. This app that enables users to track the meals they eat throughout the day has been around for years. Now, as one of the top promoted health apps for Apple, it has an astonishing 1.4M ratings. This acts as a perfect example of a mHealth app that delivers a critical market need and thus has stood the test of time.

3. Effective UI/UX:

When bringing an application to the market, it’s not simple enough to simply deliver an effective solution but to do so in a way that is initiative and easy to use. UI/UX – design concepts standing for user interface and user experience – is a huge component to any newly designed application. We like to put it this way, you can have the best solution or the best intentions with an app, but if the user interface or user experience stifles a user’s ability to reap the value of the application, it’s likely that the app will fall behind other competitive applications that exceed in the category of value and the UI/UX.

4. Simplicity: 

Simplicity is king when it comes to bringing applications to the market, independent of industry or use case. That said, one of the key priorities organizations should consider when considering developing an application or working with a third party in bringing an application to the market is to prioritize simplicity. For a basic design scaffolding, most mHealth applications require some sort of user portal or user login, followed by some dashboard to facilitate the basic value of the application. Nailing these two key components in a simplistic manner is a major key to success for any mHealth application.

5.Cross-Device Accessibility: 

One often overlooked aspect of bringing an application to the market is cross-platform accessibility. Often, an organization can have a strong presence on one type of device or platform and neglect emphasizing development that is compatible across other operating systems or platforms. Our advice is to work with a trusted partner who has experience in supporting cross-platform compatibility.   

Next Steps

Understanding these key development considerations when bringing a mHealth application to the market is critical.
Working with a trusted and experienced app developer to integrate these trends into an innovative app is a winning strategy. Dogtown Media has launched over 200 apps, and counting, with an expertise in mHealth design.

If you’re interested in learning how Dogtown Media can help bring your solution to the market contact us. We’d love to help!