How to Write a Tech Press Release That Actually Gets Read

Press releases may be the dinosaurs of growth hacking, but that doesn’t mean they’re going anywhere soon. For iPhone app developers and startup founders, writing stellar press releases is a critical business skill. Having your app featured in Tech Crunch, Venture Beat and the like can drive huge download numbers and brand recognition. The question is: where do you start?

Here are a few of our top tips for crafting mobile app press releases that actually get read and generate coverage.

Stress the headline

There’s a saying in copywriting that you should spend 90% of your writing time fine-tuning the headline — this absolutely holds true for iPhone app development company press releases.

The vast majority of startups send out bland, formulaic headlines that do nothing to grab a reader’s attention. Use this to your advantage by highlighting value and excitement in the headline — instead of simply saying your company’s name and what happened.

Tell a story

Even the most straightforward article about your iPhone app development company needs to frame it as a story. Where do you come from? What have you been doing, and how does this event or accomplishment promise value down the road?

Know your crowd

Another reason so many press releases hit the scrap heap is the tendency among London iPhone app developers to take a “birdshot approach,” mailing out the same copy to dozens of off-topic publications.

Be familiar with the sorts of stories your target publishers create — and make sure the information in your startup’s press release gives them everything they need to craft that sort of story.

Make it easy

Content creation is hard. Now more than ever, writers and editors are given very little time to create a mountain of press. Ideally, they should be able to create a full article on your iPhone app development company using your release as the only source.

Providing ready-made quotes, images, and background information goes a long way to making their job easier — which makes them that much more likely to choose your story over the hundreds of others.