Snapchat Wearable Hardware: Users Curious But Skeptical

Google Glass crashed and burned in their attempt to bring wearable augmented reality tech to the masses. Will SnapChat be able to succeed where Google failed?

New media material leaked around the upcoming Spectacles launch has NYC iOS app developers and consumers cautious but hopeful that the “new media” company could bring the concept of Google Glass to the public — minus the creepy factor.

But before we look at the social implications any further, let’s take a look at the specs (pun intended).

For starters, SnapChat’s product will have an affordable entry-level price point, with retail prices set at $130 for the limited release this fall. SnapChat, which recently changed its name to Snap Inc in an attempt to broaden its association outside of the famous messaging platform, is seemingly using a scarcity tactic to drum up buzz and exclusive associations around the product. This could backfire, as consumers already largely associate Google Glass-type products with elitist techies. Chances are, though, that Snap’s brand association will be strong enough to at least dull the stigma.

The devices will have a battery life of approximately one day, and comes with a case that doubles as a charger. The design is similar to Ray Bans, with chunky plastic and built-in sunglasses as the default option. Video is recorded via two conspicuous “hornrim” lenses by tapping the glasses’ rim.

Some iOS app developers are counting on the glasses being a welcome addition to the photo-and-video-recording product landscape, allowing users to participate in life without stopping to pull out a phone and “curate” the experience. Beme, among other distraction-free mobile app interfaces, have attempted to solve this problem before with mixed results (and slow download rates.).

Will strapping a camera on your face be enough to get users onboard the “glass” revolution? App developers won’t have to wait long to find out.