A look at IoT’s Starring Role in the Entertainment Industry

The media and entertainment industry have relied on technology since the inception of the camera. Today, the Internet of Things (IoT) applications are being used in the industry to connect devices, collect more data, and create a more holistic experience for everyone involved in the making of a film, documentary, or even just a short advertisement.

And although this brings about more efficiency and productivity at the end of the day, we must still prioritize cybersecurity in IoT applications used by the media and entertainment industries. Without adequate and robust security protocols, there are substantial consequences. For example, major releases could lose significant amounts of revenue by hackers who publish the film ahead of its premiere.

IoT in Entertainment

IoT is being used in media and entertainment applications in a variety of interesting ways from Hollywood in Los Angeles to Bollywood in Bombay. First, the industry is using IoT to increase its customer base and profitability. By getting an idea of their customers, preferences, and household demographics, companies are building more accurate profiles of where their revenue comes from using data taken from social media, wearables, mobile devices, surveys, and more. This allows companies to develop or acquire more content that meshes well with their main audience, which in turn increases profit.

Having user profiles of customers yields incredible insights through advertising efforts. Ads can be targeted more granularly and with more focused copy and visuals. As the effectiveness of an ad campaign grows, the return on investment exponentially increases for the company by reaching other customers that have similar traits and by convincing existing customers to buy.

On the other hand, companies can include better-targeted advertisements in their media according to what their customers prefer in content and ad delivery. They can also schedule the media to run at a time when their customers are already watching something else they enjoy. Lastly, companies can run marketing campaigns and promotional offers at highly effective times as a result of knowing their customer base.

For theme parks and cruises, sensors and electronic bracelets create a new technological, hands-free experience for customers. These bracelets allow theme parks and cruises to track their customers’ movements for analysis and optimization. IoT also helps companies utilize preventative maintenance of media equipment based on sensor data.

While IoT is bringing about better customer experiences for the media and entertainment industry, it’s also opening up companies to cybersecurity incidents and hacking attempts. The industry is already being attacked frequently, especially around big releases, but we can fortify our efforts to prevent malicious attackers from successfully gaining access to sensitive and private data.

The Current State of Security

It’s crucial for media and entertainment companies to figure out what their customers want, and the data generated and collected in the search for answers to these problems are highly sought-after. Data usage is prominent in the industry, and success depends upon relationships between partners, the company and the customer, and the customers and the content. Thus, it’s imperative that a company’s reputation is known to be secure, trustworthy, and friendly.

When a company in the industry is developing and distributing a creative product, it uses outside vendors often to achieve various goals. For this purpose, IoT is a great tool. But because this creates more complexity in workflows and processes, it can become complicated to secure assets and information.

According to research by Hiscox, more than half of surveyed media and entertainment companies had three or more cyber attacks over a 12-month period. This is no small number, especially because these companies are managing extremely sensitive data like financial, consumer, and personal information. What’s worse is that outside vendors hired in the past are also being targeted, which could compromise the entire supply chain.

Strengthening Security

To reinforce a media and entertainment company’s security procedures and protocols, there are three key areas to concentrate on. First, the prevention of attacks and successful hacks is paramount. This can be accomplished by accurately assessing any and all risks and vulnerabilities to the company and its data. Cybersecurity should be prioritized from the start of any project that involves IoT technology and devices or sensors. Staff must be trained to adequately recognize when a malicious attack is occurring.

Second, detection is an important area to focus on. Track all attempted hacks and attacks and analyze the time of day, day of the week, country of origin, and other dimensions to find a pattern that you can act upon. Develop a coordinated response plan to enact if an attack is discovered. And set up a secure portal that employees can use to report any issues or intrusions.

Lastly, mitigate, mitigate, mitigate. Implementing IoT technology is no small or inexpensive feat. After you’ve worked hard to develop a plan, train employees, and analyze past attack attempts, don’t let your efforts fall to the wayside. Mitigation involves prevention, detection, containment, and assessment of cyberattacks. It also includes a continuous review of security upgrades and updates to devices and software.

Many industries, including the media and entertainment industry, overestimate security and underestimate their risk. In almost all cases, your company could always be doing more to protect your assets and information.

IoT Innovation in Entertainment Is Just Starting

Don’t delay in implementing IoT technology if it’s the right tool to take your company and profits to the next level. Cybersecurity is a major concern, but it mustn’t scare you from utilizing IoT in your business operations — the benefits far outweigh the negatives. To be safe, keep your assets well-guarded with a strong security plan and solution from the get-go.

How have you experienced IoT in entertainment? As always, let us know your thoughts in the comments below!