Microsoft the Latest Tech Titan to Enter the VR Space

Virtual reality (VR) is a hot topic among mobile app developers these days. We’ve lead panels on the technology with investors worldwide and seen some of the latest and greatest new technology at SXSW. Now, even Microsoft is getting into the VR game through the aggressive expansion of HoloLens, their “mixed reality” headset.

Microsoft’s device is compelling to mobile app developers for two main reasons. One, it adheres to a strict standard that allows third-party hardware and software developers to build on the platform. Second, the emphasis on VR as an augmented reality and team collaboration tool.

For example, in a video advertising the technology, HoloLens collaborate to plan a retail space. The use of VR imaging and the ability to “teleport” in remotely obviously offers huge benefits, particularly for distributed teams and international brands.

While the Oculus Rift targets gamers and hobbyists in the consumer space, Microsoft’s offering seems much more aligned with workplace and corporate interests. (Which, Las Vegas mobile app developers will be quick to note, is perfectly aligned with Microsoft’s brand identity as a go-to office software and hardware company.)

Microsoft’s failure to gain a foothold in the enormous and still-growing mobile industry has some developers worried about the future of Microsoft-designed VR platforms. However, given the youth of the technology, it’s perfectly possible that Microsoft will learn from their mistakes once VR gains steam and earns a significant market share. After all, Facebook’s selfie-stick-style design and Google’s cardboard box headset are no less unusual. Only time will tell which platform will gain dominance in the battle for brand loyalty among real-world users.