The Challenge
Udemy is an online marketplace for learning and teaching that has garnered over 80,000 courses and 24 million students globally. Instructors come to the platform to create content and share their expert knowledge of a topic, while students come to the platform to learn a new skill by consuming the instructor-created videos.
Udemy’s robust web platform supports both instructor-facing and student-facing dashboards and tools to help each user type succeed. However, the mobile app version of the platform only has a student side, allowing them to purchase courses and watch videos. Udemy’s goal in working with us was to create the instructor side of the mobile app, focusing on communication with the students in their courses.