app marketing

For Twitter CEO, A Turnaround in a Cul-de-sac

Published on October 6, 2016

Twitter stock is up to over $23 at the time of this writing — but…

Published on October 4, 2016

Apple and Android app developers have been watching Google go through a slow-motion metamorphosis the…

Published on September 28, 2016

Marketing and growth strategy are the “software” of a startup. The “hardware” is the system…

Published on September 22, 2016

Getting your app idea off the ground is similar to getting a rocket into space….

Published on September 19, 2016

Apps are like people — they tend to congregate in the interest of convenience. User…

Published on September 16, 2016

Diversity is more than just a buzzword in Silicon Valley. A study in the last…

Published on September 12, 2016

Engineers can dismiss designers as frivolous and unskilled. Designers are just as likely to dismiss…

Published on September 8, 2016

This has been a huge week for iPhone app developers. First, thanks to an unintended…

Published on August 22, 2016

Have you surfed the web on your iPhone or Android without an ad blocker lately?…

Published on August 16, 2016

Submitting apps to the Apple App Store is the scariest part of mobile app development….